From your social media posts to your YouTube videos, all your digital marketing efforts have one single purpose: to drive your visitors to your website. However, when that happens, the job is only half done. You have to make sure that the visitors not only buy your products or services, but also come back to you.
Whether it is aesthetically appealing imagery or easy navigation, there are quite a few web design elements that you must have to ensure positive user-experience.
Let us take a look at some reasons why your website’s design is so important:
It Helps Make a Good First Impression
Your visitors form an impression about your business in the first few seconds of viewing your website. Having a fabulous web design has the power to attract them, and get them interested. With powerful imagery, pleasing contrast and a few extraordinary words, you can make your website memorable for visitors.
It can be a Distinguishing Factor
In the world of Internet, it is very unlikely that you do not have a large number of competitors. Having a quality web design is your chance to differentiate yourself. A well-designed website will show visitors that you care about them and will inspire trust and confidence.
It Plays a Major Role in Branding
Your website is not just a display of your products or services. It is also a platform where you can convey your brand story. From the tone of the colours you set for your website to the images you use, every aspect of your web design will tell something about you. They are important elements of the overall branding you want for your online business.
It Drives Traffic
Google gives great importance to the user-experience your website is able to create and ranks it accordingly. You surely can’t afford to lose a chance of being in Google’s good books. Being a major SEO factor, a good website design can drive heaps of traffic to your website and produce great results.
It Increases Conversion Rates
A brilliant website also means that it is designed in such a way that users immediately get what they are looking for with minimum of hassles. From well-designed forms to attractive landing pages, high quality web design has the power to significantly improve conversion rates.